A high-level container for women ready to become the most intuitive, discerning, powerful version of themselves — in life and in business.
This is not a strategy you download. This is an identity you step into.
You’re not here to follow a formula or build a funnel. You’re here to build something that only you can build– on your own terms, in your own frequency, with your whole heart.
HOUSE OF HER is where you align your voice, your vision, and your power – and finally lead like the woman your business has been waiting for.
I created HOUSE OF HER for the woman who’s done with the whole boss babe treadmill. She’s done trying to do it like everyone else. She’s done performing.
She’s building something real, something honest, and something that actually feels like her.
This mastermind isn’t about doing more. It’s about becoming the woman who can actually hold the things she wants.
The offers. The freedom. The clients. The visibility. The money. The magnetism. All of it.
We’re talking real strategy, real business, real moves, and real structure. But we’re not doing it the way you’ve seen a million times.
We’re doing it your way.
We’re stripping away the noise and getting to the core of who you are, how you lead, and what you’re here to create – without overthinking it, overexplaining it, or overcomplicating it.
This is for the woman who knows her power isn’t in how loud she is, it’s in how clear she is.
HOUSE OF HER is high-touch. It’s application only. And it’s 8 weeks.
And you’ll walk out of it as her.
Not the woman you were taught to be. Not the watered-down version that sells. The real you. The bold you. The woman your business –and your life –has been waiting for.
This is HOUSE OF HER.
HOUSE OF HER is application-only and limited to 8–10 women. If you feel called to step into this next chapter, apply now. First come, first considered.
We’re not just building. We’re becoming.
This is not another “10 steps to 10k months” playbook. This is not about squeezing yourself into someone else's strategy.
This is about becoming HER.
The woman whose power is undeniable. Whose confidence is unshakeable. The woman who doesn’t chase, she aligns. The woman who doesn’t perform, she embodies. The woman who creates from her soul and builds from her truth.
This is your invitation to build your business, brand, and life from the inside out – not just by doing more, but by becoming more of you.
Who is she?
She’s the woman your vision has been waiting for.
She moves with intention. She attracts without effort.
She creates what she wants—not what the algorithm demands.
She shows up as art. And people feel it.
HOUSE OF HER is about becoming that woman. The one who leads with clarity, magnetism, and presence. The one who doesn’t just launch the thing – she lives it.
This is for you if…
· You’re a creative, entrepreneur, or visionary woman with something to build—but you want it to be beautiful, aligned, and free.
· You’ve outgrown the “boss babe” version of you and are ready to lead with feminine strength, elegance, and truth.
· You crave strategy that actually feels good in your body—no more rigid formulas that disconnect you from your voice or your art.
· You know your next level requires an identity shift, not just a new offer.
· You’re ready to become her—the version of you who’s no longer afraid to be seen in her full power.
HOUSE OF HER is an 8-week high-touch mastermind limited to 8–10 women, by application only.
Here’s what you’ll receive:
· 8 weeks of elevated mentorship with Cara—where we’ll blend mindset, brand strategy, feminine energetics, and bold creative vision.
· Weekly 75-min group coaching calls for deep dives, hot seat coaching, and energetic realignment.
· Group private chat access for in-between support, celebrations, and “holy shit I just had a download” moments.
· Weekly embodiment & expansion prompts to integrate who you’re becoming with what you’re building.
· Real-time refinement of your offers, messaging, brand identity, and energetic leadership.
You’ll be seen. You’ll be challenged. You’ll be cracked open.And you’ll leave as her.
HOUSE OF HER runs for 8 weeks, beginning Wednesday, July 9th, 2025. This is a live, intimate container built for depth, momentum, and transformation.
🖤 Weekly Core Calls
We’ll meet every Wednesday at 1 PM ET for a 90-minute live coaching session on Zoom.
These calls are where we go deep—into your business, your brand, your energy, and your evolution. You’ll receive direct coaching, hot seat guidance, strategy support, and real-time reflection.
Replays will be uploaded the same day and you’ll have access to our private group chat to ask questions, share wins, or unpack anything between sessions.
💬 The Drop-In Room
Every other Friday, you’ll have the option to join a 30-minute “Drop-In” session—a casual, come-as-you-are space for bonus support, energetic recalibration, or spontaneous breakthroughs.
Bring a question, a launch idea, a spiral, or nothing at all. These are designed to hold you gently and powerfully without adding pressure to your calendar.
You don’t need to show up to everything to receive everything.
This mastermind is designed for integration, not performance.
We honor real life, real rhythm, and the creative process.
Ready to Step Into HOUSE OF HER?
This is an application-only mastermind limited to just 8–10 women.
Enrollment is happening now – and spots will be filled on a first come, first serve basis.
While the program officially begins on Wednesday, July 9th, applications are reviewed and accepted as they come in – and once the spots are filled, they’re filled.
If you’re feeling the pull…I wouldn’t wait.
This isn’t just another program.
This is a full-body “yes.”
This is the moment you stop circling your next level and finally step into her.
INVESTMENT:
One time payment of $3333
Two monthly payments of $1700
Limited spots available.
Cara Alwill is a bestselling author, creative mentor, and brand alchemist known for helping women build iconic businesses from the inside out. With over a decade of experience, ten published books in ten languages, and a global audience, she’s built her empire through radical self-expression, unapologetic storytelling, and an unwavering commitment to doing things her own way.
Through her signature programs, podcast, and writing, Cara mentors visionary women who are ready to lead with feminine power, magnetic presence, and creative freedom. HOUSE OF HER is her most intimate container to date—an identity-first mastermind for the woman becoming everything she’s here to be.
“During one of the most deeply painful seasons of my life, I knew I needed top notch support for my life and business.
I know from years of experience in hiring coaches, experts and employees, if you want the best outcome, you invest and hire the best.
Cara blew me away immediately! Here I’ve been coached directly by Tony Robbins and Zig Ziglar, she blew them out of the water!
My podcast (ProjectME with Tiffany Carter) is now in the top 15% of all podcasts worldwide! We continue to hit record-breaking income months in my business. But, most of all and truly most importantly, I know I can accomplish all of my wildest dreams as I have support, the trust, and the guidance that I’ve been craving for years as a leader. Cara is my secret sauce.”
— Tiffany Carter, Multi-Millionaire Entrepreneur and Podcast Host of ProjectME with Tiffany Carter
“If I could describe Cara in three words it would be: The real deal!!! She is a force. My coaching calls with Cara not only empowered me to make transformational shifts in my life/business, they gave me the permission I needed to know that I'm worthy, ready, and right on time. Cara will encourage you to be authentically you, keep you moving forward, and remind you that you have always been a Girl on Fire. If you are ready to level up, get a coach. And if you are looking for a coach, hire Cara ... and thank me later.”
— Judi Holler, Best Selling Author & Chief FearBOSS
“Working with Cara was one of the best experiences of my life and career. After having hit multiple 6-figures in my business, I kept wondering why things still felt “off” or “difficult.” I *should* have been on top of the world…but I wasn’t. I had no inspiration for writing social media/email content, I was constantly worried about reaching my end of year goals, and the pressures of having a perfect, well-known personal brand were looming over my head. That’s why I decided to work with Cara–as both a Business Mentor & Life Coach. During our time together, she helped me go from frustrated and burnt out, to confident and carefree. Content comes so much easier now and I stopped caring what other people thought about my business. I only create from a place of excitement and fun…and the pressure to be “perfect” is definitely gone. If you’re someone trying to balance business with mindset, you need Cara. Don’t wait another minute.”
— Rachel Spencer, Business Coach & Strategiest
“I spent a large amount of my adult life just “figuring it out” and it worked pretty well until it didn’t. The moment I decided to pull the trigger on private coaching with Cara, there was a shift in my universe. She provides a listening ear while also hitting you with reality and truth. Her insight and coaching have helped me not only reach new levels professionally, but she’s helped me actually enjoy the life I’ve built. If you’re lucky enough to get the chance to work with Cara, I suggest you jump at the opportunity!”
— Lauren Taylor, Lawyer
“My business was thriving but busy and I was on the road to burnout. Cara helped me so much internally, and the external results were pretty immediate. She helped me choose faith, choose myself, create and implement boundaries, and choose happiness over hustle. Her constant attention to individuality and support in her clients, and herself, doing things their own way, not in a cookie cutter way or anyone else's way.”
— Leah Gervais
“This was without question the best coaching call I’ve ever had - and I’ve had many!
The Iconic Intensive is worth the investment for Cara’s energy alone, but after months of what felt like going round in circles trying to figure out the direction for my brand I left not only with a clear path forward, but for the first time actually, truly believing that my work can make a difference in people’s lives, and that’s it’s safe to do things MY way, rather than just trying to follow what seems to be working for everyone else and losing my own fire in the process.
Cara isn’t just an amazing strategist, she’s also the ultimate hype-girl, girl’s girl, and friend. If you’re in a position to work with her, whether on a 1:1 basis, a coaching programme or the private membership I absolutely recommend that you do, you won’t regret it!”
— Gemma James - creator & host of the 'Muse Yourself' Podcast
